Cookie Policy - English


1. Welcome to the AMP Nordic website www.amppouches.com ("Website"), which is operated by British American Tobacco Sweden AB Box 30244, 104 25 Stockholm, Sweden ("BAT" or "we/us/our").

BAT wants to offer a clear website content that is relevant to you. To accomplish this, we use technology, including cookies, which are small text files that a website stores or gains access to on the visitors’ computers or mobile device, and which can collect information about you, and how you and other visitors use the Website. Cookies enable websites to remember a visitor when the visitor accesses the websites from the same device, and can be used for a number of functionalities on the websites, such as saving previous searches and adapting the content of the websites according to the visitor’s previous use of it.

With this policy, we want to create transparency and give you a full overview of how we use cookies, what the processing of your information entails, what you should be aware of, and what options you have to oppose the processing. This cookie policy therefore describes, among other things, the use of necessary cookies and other cookies that you can choose to accept when you visit our website, and the purposes of our use of cookies and information about third-party cookies.


Certain cookies are strictly necessary for the Website to function and therefore do not require your consent, while other cookies are set for other purposes, e.g., marketing, statistics and the like. 

In order for us to set such cookies that are not strictly necessary for the Website to function, we need your consent. When you visit our website for the first time, we display a tool (a "cookie tool") that requests your consent for non-necessary cookies. 

By accepting BAT's use of cookies (in addition to strictly necessary cookies), you consent to BAT using cookies as described in this cookie policy and in the cookie overview in our cookie tool.

You can change or withdraw your consent at any time in the cookie overview in our cookie tool by clicking on cookie settings at the bottom of this website. You can also delete cookies in your browser as described in section 5.

BAT's use of cookies may result in the processing of personal data, and we therefore recommend that you also read our Privacy Policy, which describes our processing of your personal data and your rights.

You can find our Privacy Policy here.


Cookies (or other similar technologies, e.g. pixels or beacons) are small data files that we can place on your computer's hard drive, in your browser, on your device or other electronic equipment, and which can lead to the collection of information about you, your device and your behavior, e.g. use of the Website.

There are other similar files that work in the same way, and we therefore use the word "cookies" in this cookie policy to describe all files that collect information in this way. The word "cookies" in this policy and in the consent therefore also means other forms of automatic data collection, e.g., Flash cookies (Local Shared Objects), Web Storage (HTML5), Javascripts or cookies set using other software. Likewise, the word "cookies" also includes information about the IP and MAC address and other information about your device.

Cookies can be used both by BAT and by third parties. Cookies set by BAT are called "first-party" cookies, while cookies set by a third party are called "third-party" cookies (e.g. set on your device by another website when you visit the Website).

There are two types of cookies, "temporary" cookies and "permanent" cookies. The temporary cookies are linked to the current visit to the Website and are automatically deleted when you close your web browser. The permanent cookies, on the other hand, will be stored on your device, so that the Website remembers you the next time you visit the page. Permanent cookies delete themselves after a certain period of time, but are renewed each time you visit the Website.


We use strictly necessary cookies set on your browser because these cookies are necessary for our Website to function, e.g. cookies that remember your cookie preferences and cookies that make it possible to make a purchase on our website. 

You cannot opt out of these cookies in our systems, and they are usually only set up as a result of an action you have taken. You can set your browser to block or warn you about these cookies, but if you do not allow the use of these cookies, some of the Website's functions will not work.

Functional cookies. We may also use functional cookies set on your browser, which enable the website to offer improved functionality and personalization. They may be set up by us or by a third party whose service we have added to our website. If you do not allow the use of these cookies, it means that some or all of these functionalities do not work optimally.

Performance- / Analysis cookies. We may use performance and analysis cookies set on your browser, which enable us to track the number of visits and the source of traffic to the Website, so that we can measure and improve the performance of our website. They help us find out which pages are the most and least popular, and they allow us to follow the ways that visitors move around the site. All of the information collected through the use of these cookies is collected and aggregated. If you do not allow the use of these cookies, we will not be told when you have visited our website, and therefore we will not be able to track its performance. 

Social media cookies. We may also make use of social media cookies, which are set up on your browser by several services related to social media that we have added to the Website so that you can share your content with your friends and network. They can follow your browser across other websites and thereby build a profile based on your interests. This may affect the content and messages you receive or see on other websites you visit. If you do not allow the use of these cookies, you may not be able to use or view these sharing tools. 

Targeting cookies. We may also use targeting cookies on your browser which may be set up on our website by our advertising partners. They may be used by these companies to build a profile based on your interests and to show you relevant advertising on their websites. They base their profile solely on identifying your browser and the device you use the internet on. If you do not allow the use of these cookies, you will experience less targeted advertising.

This website uses Google Analytics, a web analytics service from Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files which are stored on users' computers and allow for an analysis of the use of the website. The information that the cookie generates regarding the user's use of this website is usually transferred to Google's server in the USA where it is stored. IP anonymization has been activated on this website so that the user's Google IP address is shortened in advance for member states of the European Union or the European Economic Area. Only in exceptional cases will the entire IP address be transferred to a Google server in the USA and shortened there. On behalf of us, Google uses this information to evaluate the user's use of the Website, to compile reports on website activities and for further purposes in connection with the use of the Website as well as the use of the Internet to provide services to us. The IP address provided by your browser as part of Google Analytics will not be combined with other Google data. Information that we collect via Google Analytics is: number of visitors, web addresses from which visitors come and well-reputed websites. You can find more information about how Google uses cookies and handles your personal data at https://policies.google.com/technologies/partner-sites.

You can read more about the cookies we use in the cookie overview in our cookie tool, where you can also find information about the individual cookie that is set on the website.


If you do not want BAT to set or read cookies on your device, you have the option to opt out of cookies at any time in your web browser, where you can choose which cookies are allowed, blocked or deleted. How you do this depends on which browser you use. Remember that if you use several browsers, you must delete cookies in all of them.

You can also always change your cookie settings in the cookie tool, which you can find by clicking on "cookie settings" at the bottom of the website. In this tool, you can choose which cookies you want to allow, and also opt out of cookies that you have previously accepted.

As a user, you must be aware that the Website will not function 100% optimally if you delete or block cookies.


In our cookie overview in the cookie tool (which you can find under "cookie settings" at the bottom of the Website) you can find information about each individual cookie that is set on our Website, including information about whether it is a first- or third-party cookie.

Just as we recommend that you read BAT's privacy policy, we also recommend that you read the privacy policies of the third parties that place cookies on the Website, as collecting information via cookies often leads to the processing of personal data.


If you have any questions or concerns about cookies or your privacy, you can contact us using the contact information provided in our Privacy Policy.

You can find our Privacy Policy and our contact information here.

To use this website you must be aged 18 years or over

Please verify your age before entering the site*

*This product contains caffeine. Should not be used by children, pregnant or breastfeeding women.